Connection

as Destination.

​

Best Buy wanted to help its adoption-happy shoppers grasp the big-picture potential of home tech - gaining the confidence to pick products and build their own custom-connected lives.

Within each zone, demos get shoppers quickly hands-on. Each product’s pay-off, featured. Each shopper journey, unique. A relatable experience for consumers. A comprehensive category management plan for Best Buy.

Smart category management means smarter shoppers - and retail.