Insight. Guidance. Motivation. Style.

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Fitbit built its brand on innovative wearables. But when it came to smartwatches, this leader was a new kid. The Fitbit Ionic needed to launch as instantly iconic.

Fitness shoppers discovered the Fitbit Ionic on a family of LG&P-designed displays—mini environments inspired by the features of the Ionic itself.

The closer shoppers look at this display, the more they discover. We took our inspiration from the quality and complexity of the product itself.

Elegance meets intricacy.