“Seek First to Understand, Then To Be Understood.”
Dr. Stephen Covey
Researching what shoppers think, want, need and expect for strategies that pack punch.
LG&P is one of the only in-store design agencies with our own internal research division that feeds into our process. Research drives our thinking and insights are at the core of every project. Shopper, trade and industry insights are linked directly to our design strategy and recommendations.
Shopper & retailer insights
Quantitative and qualitative research to understand the behaviors & motivations that define the path to purchase.
Trend Tracking & analysis
Consumer, retail, technology and industry trends affecting potential threats and/or opportunities.
Shopper journey mapping
Understanding all the touchpoints between a brand and its customer.
Big data analytics
In today's tech world, everything we do is being recorded and mapped. Whether reviewing data from our own displays or helping brands and retailers understand the data they are collecting, LG&P has in-house capabilities to help.