Delivering the

light bulb moment

Create an 8 ft. on-shelf interactive display to demonstrate smart lighting features such as dimming, brightening and changing colors.

Shopper Engagement

Interactive

Demo products

Modular & versatile

Graphics & branding

Technology

Shopper Engagement

Interactive

Demo products

Modular & versatile

Graphics & branding

Technology

THE SOLUTION

Simplifying the

shopper experience

This flexible approach to the fixtures and digital integration has enabled Best Buy and its brand partners to easily update planograms as categories grow and shrink.

No items found.

THE RESULTS

Changing the

category landscape

We transformed the landscape of smart lighting and consumer thinking through emotional experience and inviting shoppers to explore.