In-store Experience

THE ASK

Transform TCL's

presence at store level

TCL was eager to make a land-grab in Best Buy's TV category, ready to stake its claim next to the biggest names in the space.

Shopper Engagement

CX | UX | UI

Demo products

Modular & versatile

Graphics & branding

Technology

Shopper Engagement

CX | UX | UI

Demo products

Modular & versatile

Graphics & branding

Technology

THE SOLUTION

Engaging with the shopper

every step of the way

With 5 months from client brief to install, LG&P completely overhauled the visual identity and reconstructed the CX from the ground up.

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THE RESULTS

Elevated shopping

experience

A fresh CX that allowed customers to 'Bring Home the Cinema' and experience the TCL magic first hand.