Re-Energizing the Ring Door
THE ASK

Refresh the Ring door in Best Buy's

connected home department

Ring approached us with an opportunity to update their door fixture to current global standards.
This fixture has served as a beacon within Best Buy for more than a decade.
Shopper Engagement
Fit | Form | Function
Versatile
Product on display
Graphics & branding
Illumination
Shopper Engagement
Fit | Form | Function
Versatile
Product on display
Graphics & branding
Illumination
THE SOLUTION

Easy for customers to shop,

easy for Ring to update

LG&P developed a fully modular saddle system to streamline the efficiency of future refreshes.
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THE RESULTS

Opening the door for

new shoppers

Clear delineation between products and their benefits help shoppers understand what they need... and quickly.